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July 25, 2012

Daniel Kreiss, Assistant Professor, School of Journalism and Mass Communication

In 2004, staffers and volunteers for the Howard Dean campaign created a series of innovations in campaign organization, tools, and practice. These individuals then put their knowledge to work scoring several subsequent electoral victories, including Barack Obama’s bid for the presidency. This lecture will discuss the promise, and perils, of one of these innovations – the growing use of data in all aspects of electoral campaigning, from the management of field efforts to the targeting of online advertising, and will address its role in the 2012 elections.

TIME: 5:30-7:00 p.m.

All Humanities in Action events take place at Flyleaf Books in Chapel Hill. There are no preparatory readings for Humanities in Action events.

Program Tuition: Register ahead of time and pay $18.00 per program or pay only $8 if you are a member of the UNC General Alumni Association (GAA). To check your membership status or to join the GAA, please visit or call 800.962.0742. GAA membership is open to all UNC alumni and friends. Tuition is $20.00 for everyone paying at the door.

Flyleaf Books: Location and Contact Info

752 Martin Luther King Jr. Blvd (Historic Airport Rd)
Chapel Hill, NC 27514
Next to Foster’s Market and Flying Burrito

Monday – Saturday: 9-9
Sunday: 10-5
Phone# (919)942-7373